Product Marketer
&
Designer
Driving Growth Through Strategic Product Marketing I help brands turn great products into market-ready successes crafting clear value propositions, launching campaigns rooted in data, and building positioning that resonates with the right audience at the right time.
What I Do ?
Product Marketing
Craft value propositions, positioning, and go-to-market strategies that drive product adoption and business growth.
UX/UI Design
Designed user-friendly interfaces and seamless experiences, focusing on usability and customer experience
Creative Direction
Lead brand storytelling through compelling visual assets, ensuring cohesive messaging across channels and touchpoints.
Campaign Execution
Build and execute acquisition and lifecycle campaigns, leveraging insights, targeting, and optimized messaging to drive engagement.
Content & Messaging
Develop copy and creative tailored to user needs and decision stages across ads, landing pages, emails, and in-product flows.
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What I use
Full Stack Marketing
From creative tools to growth platforms, here’s what powers my work—from positioning to campaign execution.
Adobe Creative Suite
90%
Figma
85%
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Webflow / WordPress / Shopify
85%
Meta Business Suite
90%
Google Analytics / GA4 / Looker Studio
90%
Tanda
Lead Product Marketer
2022 - PRESENT
Tanda
Lead Product Designer
2022 - PRESENT
Mojagate
Design Lead
2019 - 2021
oxygen 8 east africa
Creative Designer
2017 - 2019
Spark Communication Kenya
Creative Designer & Digital Marketer
2016 – 2017
Jumia Kenya
Creative Designer & Photo Editor
2013 – 2015
Take a Look My Work
Design
Tanda
Tanda is a fintech platform revolutionizing Africa’s economy with seamless, interoperable mobile wallet solutions, driving financial inclusion and unlocking opportunities for businesses and individuals
Design
Kata
Kata is a cutting-edge discount marketplace mini-app designed for the modern user. Kata is dedicated to providing a seamless and convenient platform for users to access exclusive discounts on airtime and data across all network service providers.

GRAPHIC DESIGN
Social Media Work
I have worked on various social media projects, managing content creation, designing visually appealing posts, and optimizing strategies to boost engagement. I collaborated with clients to develop impactful campaigns that align with their brand and resonate with their target audience.
PRODUCT DESIGN
UI-UX Work
As a freelancer, I have worked on diverse UI/UX projects, creating user-friendly designs for websites and mobile apps. I collaborated with clients to deliver intuitive wireframes, interactive prototypes, and visually engaging interfaces that meet their goals and enhance user satisfaction.